Rolex Watches - Precision Time Pieces.

I don't know when Rolex was established, but I am pretty sure that I will find that out in a couple of days. In 1910 Rolex developed a timepiece small enough to be worn on the wrist and in doing so turned the traditional fob or pocket watch into a antique piece. It was honoured London's Kew Observatory with a certificate equivalent to those normally awarded to marine chronometers (very accurate watches of their time). That was the first time that Rolex was known to the people. This was like the first step to a long ladder of success. In 1926 Rolex invented the first waterproof watch and the oyster was born. In 1927 a young Englishwoman swam the English Channel wearing a Rolex Oyster. She emerged from the sea with the watch in perfect running order (now that is quality stuff).

In 1936 Rolex invented the "Perpetual", the world's first self winding rotor mechanism and the forerunner of all modern automatic watches. Come 1945 and Rolex introduced the Datejust, the first ever chronometer with automatic date change. This means that it knows which month has 30 days and 31 days and also 28 or 29 days in a month. Later on in 1956, the Day-Date added the day of the week spelt out in full in 26 different languages. In 1953 Rolex participated in the conquest of Mount Everest. Members of Sir John Hunt's victorious team relied on the Oyster Perpetual Chronometer. The same year, Rolex invented the first watch for divers, the "Submariner", and one year later, the "GMT-Master", which displays the time in two different world zones. In 1971 the introduction of Rolex "Sea Dweller", the first divers' watch water proof to a depth of 610 metres - 2,000 feet and equipped with a gas escape valve. Today the same model is waterproof to 1,220 metres - 4,000 feet.

And finally in 1992 Rolex introduced the "Yacht-Master", a chronometer that combines all the qualities which have contributed to the Rolex Oyster. Since 1994, the "Yacht-Master" has also been available in ladies and intermediate size versions. A single oyster movement contains more than 220 components. To assemble this fine example of the watchmaker's art demands perfectionism at every stage. First and foremost are the qualities of the watchmakers themselves, each motivated to produce only the best. They are aided in their work by the latest state-of-the-art technology. Uncompromising quality control procedures are applied at each production phase and the slightest imperfection means rejection. In the end the individual watch maker's skill that give each rolex that touch of excellence which is responsible for it's unmatched international prestige. Everyone has a reason for getting a Rolex - it's ruggedness, dependability or elegance. I just want it because of Prestige, Style and man does it look good on my wrist.